The Hundreds started life somewhat humbly in 2003, as a blog and T-shirt line. Subsidised by a tiny $400 dollar investment, it's amazing to think that the company has now evolved into one of the most globally sought-after streetwear brands in history.
Having grown up on the sun-drenched streets of Southern California, Ben and Bobby Hundreds were exposed to an eclectic mix of subcultures. Punk, skateboarding, surfing and hip-hop struck an almost instantaneous chord with the two boys, and inspired a passion that would ultimately result in both becoming the proud owners of a multi-million dollar clothing brand, before turning the age of 30.
Having grown up on the sun-drenched streets of Southern California, Ben and Bobby Hundreds were exposed to an eclectic mix of subcultures. Punk, skateboarding, surfing and hip-hop struck an almost instantaneous chord with the two boys, and inspired a passion that would ultimately result in both becoming the proud owners of a multi-million dollar clothing brand, before turning the age of 30.
Unlike many streetwear brands, The Hundreds has stayed firmly in touch with its customer base. And even more unusually, Ben and Bobby are still majorly involved with the day-to-day running of the company. These boys have every excuse to just sit back and enjoy all the perks of the corporate lifestyle; but don't expect to find them up in the high-rise offices sipping Cristal champagne, oh no, you'll find them in the stores, answering the phones and sweeping the floors.
Ben and Bobby affectionately refer to their fans as 'The Kids', whose fierce loyalty to the brand is equalled only by the loyalty Ben and Bobby Hundreds show them in return. This mutual respect and dedication is bolstered by the fact that, through their clothing, they encourage their customer base to embrace individuality, and show that with a lot of hard work and dedication, any dream is achievable.
That's just a small part of what makes this brand truly special. The Hundreds isn't just a clothing brand; it's a lifestyle project, the world's first social merchandising company, and the ultimate rags to-riches story. The brand reflects the street-culture that Ben and Bobby continue to live and breathe - a culture that fuels their passions and provides the inspiration for every single thing that they do.
Unlike many other streetwear brands that claim to be 'down with the kids', it's clear that Ben and Bobby Hundreds really do care about their fans. It is this company ethos of 'people over product' that makes them truly unique in the world of streetwear and urban clothing.
The Hundreds clothing is distributed limitedly to only a select number of skating boutiques and streetwear merchants across the globe, so you won't find them just anywhere. But, if you're looking for a reliable UK-based distributor, try checking out online retailer, Street Casuals. They offer an extensive selection, ranging from snapback caps and T-shirts, right through to sweatshirts and coats, so you can get your hands on some awesome The Hundreds clothing, with minimal hassle.
Click the link below to check out their awesome 2013 Spring Lookbook!
http://thehundreds.com/lookbook/spring13/
Ben and Bobby affectionately refer to their fans as 'The Kids', whose fierce loyalty to the brand is equalled only by the loyalty Ben and Bobby Hundreds show them in return. This mutual respect and dedication is bolstered by the fact that, through their clothing, they encourage their customer base to embrace individuality, and show that with a lot of hard work and dedication, any dream is achievable.
That's just a small part of what makes this brand truly special. The Hundreds isn't just a clothing brand; it's a lifestyle project, the world's first social merchandising company, and the ultimate rags to-riches story. The brand reflects the street-culture that Ben and Bobby continue to live and breathe - a culture that fuels their passions and provides the inspiration for every single thing that they do.
Unlike many other streetwear brands that claim to be 'down with the kids', it's clear that Ben and Bobby Hundreds really do care about their fans. It is this company ethos of 'people over product' that makes them truly unique in the world of streetwear and urban clothing.
The Hundreds clothing is distributed limitedly to only a select number of skating boutiques and streetwear merchants across the globe, so you won't find them just anywhere. But, if you're looking for a reliable UK-based distributor, try checking out online retailer, Street Casuals. They offer an extensive selection, ranging from snapback caps and T-shirts, right through to sweatshirts and coats, so you can get your hands on some awesome The Hundreds clothing, with minimal hassle.
Click the link below to check out their awesome 2013 Spring Lookbook!
http://thehundreds.com/lookbook/spring13/
RSS Feed